WRIGHT BRAND BACON
Wright Brand Bacon is the brand every brand wants to be. Founded by the Wright family in Vernon, Texas, in 1922, they're the poster child of iconic Americana. And they've remained the same ever since. So unlike most bacon companies that just want to tell you about their cuts, fat-to-meat ratio or thickness, Wright Brand opted for a different story, an actual story - a story about the magic of Vernon. Everything from employees with 55 years of experience to the local boot maker, Dew, who's a one-man wizard. Because there's something in the air in Vernon, Texas, and that something can't be found anywhere else.
photography by: Nick Simonite