MILLER LITE SUMMER KICKBACK
Instead of pestering everyone with ads, Miller Lite spent the summer of 2016 giving back to it's people. The Summer Kickback program was a series of stunts that made those summer moments a little more enjoyable. From a giant sunscreen booth to a set of custom flags, unique to all the music festivals, Miller Lite wanted everyone to kick back, relax and enjoy *responsibly* a cold one.
